108 Threads


Logo Design for artisan thread company.
108 is a prominent number in Buddhism and this is why the client chose to call the company 108 threads.
However, they did not want the logo to reflect this directly. So the challenge was to look for a way that I could represent the number in a different and exciting way. I researched 108 on Wolfram Alpha (one of my favourite resources) and I found that there is a lovely mathematical triangle that can be made from 108: 1x2x2x3x3x3.
There are three figures in 108, so it seemed natural to make the 1 from one thread, the 0 from two and the 8 from three. Thus the factors of 108 are woven into the fabric of the logo itself.