Musse are a B2B service that sell high quality patterns to the Fashion and Design Industry. When I was asked to look at the design of the website, I saw an opportunity to re-launch not just the website, but the entire brand.
The brand needed a new way to speak to its international base of clients, and the logo is an important part of that. With the new 'Heart' Logo, the Pattern can be at the heart of Musse.
The new logo is strong enough to have many variations without losing its core values of love, vibrancy and exclusivity. One of the most important things about this new logo is that designers can have a lot of fun with it!
A new way to speak needs a new voice. This is the new font set for Musse. All fonts are from the Google Fonts API. (Incidentally, most of this website is set in Varela Round too…)
Elderflower Colour Set. Colour combination developed alongside the 'Heart' logo. Used on Business Cards & other printed Materials.